Phylum 3D app for iPhone and iPad

Phylum is a multi-reality scavenger hunt! It’s a game, inside a GAME, inside a G-A-M-E .
Follow the clues from a real life location, to an augmented reality clue, to an undersea magic camera world. Each time you win a quest, you will get a real life discount on the spot.

Instructions:
Step 1- Go to a Phylum Activated Site (In Real Life)
Once there, Phylum will reveal new quests. Our first Phylum Activated sites are:
Good Common Sense Naturals in the Stoneridge Mall, Pleasanton, California
Smangus Resort, Taiwan (coming soon)
Seaview Commercial Building, Hong Kong (exclusively during RiSE Conference, July 11-13)


How to Play:
Step 2- Look for creatures in the store (Augmented Reality)
Look around the store in augmented reality to reveal hidden creatures among the shelves! Take a picture of the correct one to enter the Phylum Sub.

Step 3- Phylum Sub (Magic Camera)
In your Phylum Sub viewfinder, you will see outlines of creatures to find. Photograph them all to unlock a coupon or a gift!

Step 4- Redeem Your Coupon (In Real Life)
Use your coupon right away, and come back often to play again!


Features:
-Cartoon creatures pop out of the shelves in Augmented Reality mode.
-Explore an animated ocean floor in the Phylum Sub, moving your device in Magic Camera mode to find hidden creatures.
-All creatures are original and drawn by hand.
-Get exclusive bonuses and discounts